The Team

The Team

Marisa Lloreda
Founder / Chief Content Officer & Executive Producer

Marisa Lloreda is a creative storyteller and trailblazer in the streaming space—a producer and OTT strategist whose career spans feature films, television, and digital platforms. She’s been shaping the OTT landscape since 2009, long before it became industry standard.  As the founder of Redbarre Media, Marisa combines narrative instinct with strategic precision to build channels, acquire and license global content, and develop original IP that resonates with today’s audiences.

Her unique path blends executive strategy with deep creative development experience.  Marisa served as development executive with Berk-Schwartz Entertainment, where she contributed to the production of the original syndicated season of Baywatch.  Early in her career, she collaborated with legendary producers and directors including Martin Brest (Scent of a Woman), Irwin Yablans (Halloween), and Harry Ufland (The Last Temptation of Christ), honing her ability to shape compelling, commercially viable stories.  Her work with Irwin Yablans at Empire Films extended into international productions, further sharpening her global perspective and production acumen.

At Redbarre, she brings that same creative and strategic firepower to building platforms and brands.  She led the digital rebrand of BIGSTAR.tv—launching its flagship OTT service and 14 niche-branded VOD channels—and content acquisitions lead for the AAPI-focused JoySauce.  Marisa also spearheaded the launch of BeaconTV, a rebellious AVOD/SVOD channel rooted in true crime, horror, and the paranormal—guiding everything from acquisitions to content strategy with bold, audience-first thinking.

Marisa directed the award-winning documentary Streets of Flamenco and is a producer on the 2023 Primetime Emmy-nominated My Transparent Life.  Her additional producing credits include Hollywood Disclosure and Dream Life: Los Angeles.

A longtime speaker at MIPCOM and 15-time juror for the MIPCOM Buyers’ Award for Japanese Drama, Marisa is fluent in the international marketplace and passionate about bridging global stories with digital innovation.  Based in Los Angeles, she is a proud member of the Television Academy.

Jake Rubin
Chief Strategist – Digital Networks

Jake Rubin is a veteran of the streaming space with over a decade of experience leading content strategy, channel development, and audience growth across AVOD, SVOD, and FAST platforms. He has overseen more than 30,000 hours of programming across 20+ networks—driving both standout channel performance and title-level impact.

At Redbarre, Jake shapes scalable, audience-first strategies that bridge creative vision with business intelligence. He played a key role in securing Cineverse’s partnership with the JoySauce channel and has closed marquee VOD deals for major brands including The Bob Ross Channel, Bloody Disgusting TV, El Rey Network, and Fandor. Known for turning fan-centric IP into commercial success, Jake has brokered high-impact brand integrations with Toyota Motors, Adidas, Funko, and Hot Topic—redefining how niche audiences are reached and monetized.

He’s also been behind several streaming industry “firsts”: the first fandom-centric OTT platform, the first-ever FAST linear horror network, the first hybrid VOD and digital comics platform, and the first FAST linear anime channel in the North American market.

Jake’s strategic work extends beyond content pipelines. He leads initiatives that integrate holistic, next-gen OTT solutions—super-serving audiences through second-screen experiences, gamification, live events, and e-commerce integration. His approach turns channels into ecosystems, deepening engagement and unlocking new revenue streams.

With over 20 years of experience in multicultural marketing and distribution across broadcast, cable, theatrical, physical media, and digital, Jake has led award-winning campaigns serving the U.S. Hispanic, African American, and AAPI markets. Fluent in Mandarin Chinese and Japanese, and with graduate-level training in East Asian cultural studies and media, he also brings a uniquely global lens to Redbarre’s international strategy.

Equally at home in studio systems or startup environments, Jake combines sharp commercial instincts with creative fluency—crafting data-informed strategies that make content resonate, platforms scale, and audiences stick.

Together, Marisa and Jake bring a rare blend of creative vision and streaming strategy. With deep expertise across SVOD, AVOD, and FAST, they build channels that connect, convert, and endure—crafting immersive, audience-first experiences that last.

Cida Gonçalves
Sales & Acquisitions Executive

Cida Gonçalves is a seasoned sales and acquisitions executive with deep expertise in international content strategy, development, and distribution. With a strong focus on the North American and Latin American markets, she brings a sharp commercial sensibility to the ever-evolving world of OTT, AVOD, and FAST platforms.

Cida has built an impressive network of producers, distributors, broadcasters, and digital platforms across the globe. She is a familiar face at top-tier industry events—including MIPCOM, Content Americas, AFM, LA Screenings, and NATPE—and has served as a featured speaker and guest acquisitions executive at film festivals, guild summits, and curated global showcases.

Her licensing portfolio includes Oscar-nominated and award-winning films, animated features, documentaries, and serialized content. She also advises on channel development, FAST strategy, and platform monetization, with a deep understanding of regional audiences and viewing behaviors.

Fluent in English, Portuguese, and Spanish, Cida is known for her global fluency, creative instincts, and ability to forge long-term, high-impact partnerships in the streaming ecosystem.

Ben Haines
Sales Executive – International

Ben Haines is a seasoned sales executive with over a decade of experience in factual content distribution and acquisitions. With a sharp eye for identifying standout projects for both distribution and co-production, Ben has built trusted relationships with buyers, platforms, producers, and distributors around the world.

His expertise spans a wide range of media formats—including broadcast, digital, VOD, and FAST—and his strategic, collaborative approach has made him a valued partner in bringing globally resonant content to market. Known for his commercial savvy and clear communication, Ben plays a key role in expanding Redbarre’s international sales efforts and driving content partnerships across territories.

Based in London, Ben brings global reach with local insight—helping clients navigate an evolving content landscape with confidence and clarity.